A suitable platform would enable your business to reach your target audience, generate leads, and build long-term relationships with those interested in your product or services. Let’s have an insight into the top 10 best social media platforms for business growth and explore how each one can provide your brand with a lift.
Social Media Networks Every Business Should Use
With over 2.9 billion users, Facebook is among the top 10 social media influencers in the world, and it’s a must for businesses of all sizes, offering numerous tools for businesses, including advertising, business pages, posts, stories, and live streams. Its advanced targeting options also make it easier for businesses to reach specific demographics and thereby engage customers effectively.
Owning to Facebook, Instagram has become one of the most popular visual-based platforms, with more than 1 billion monthly active users. It is well-positioned for fashion, beauty, and food brands, mainly due to their reliance on images and videos. Instagram Stories, IGTV, and Instagram Shops make it easier for businesses to promote products and connect with the user base.
Linked to the most valuable online B2B networking and professional development platform is LinkedIn. Its base of more than 800 million members gives LinkedIn a leadworthy platform for businesses to connect with industry leaders and thought leadership, and recruit top talent.
Twitter supports 330 million monthly active users, and these certainly would be awesome for companies that look to conversations, customer service, and updates as being delivered real time. Twitter Ads and promoted tweets make it among the top 10 social media platforms to advertise to the most suitable audience.
TikTok
TikTok has suddenly become a hot platform, especially during the lockdown, with now more than 1 billion active users. Known for its short videos, TikTok offers an avenue for making viral content to the very active users. This social network can be an ideal means for brands to employ innovative marketing strategies, challenge communities, and partner with influencers.
YouTube
YouTube is the second largest search in the world, giving it great power for companies wishing to share longer video content or tutorials and product demonstrations. It is the largest video platform in the world, with more than 2 billion monthly active users, and thus allows brands to showcase their expertise.
Simply put, Pinterest is a discovery site with more than 450 million monthly active users, making it a great outlet for business organizations interested in lifestyles, fashion, homes, and DIY.
Snapchat
Snapchat is another service where more than half a billion users are currently in use. Its features, AR filters, Snapchat Stories, and its ephemeral messaging provide businesses with a channel to communicate creatively with the Snapchat user base.
Reddit is a community-driven site where users discuss everything possible; it is a media source that can be very rewarding for businesses to engage with niche audiences. With more than 430 million active users, Reddit allows businesses to chime in on related conversations, answer queries, and push products with community-based ads.
WhatsApp is not just a messaging application; it’s a way to get directly to customers. Furthermore, with WhatsApp Business, you are enabled to set up profiles on the business, and customer service, and automate many messages. With over 2 billion active users worldwide, WhatsApp is among the top 10 social media platforms for business with a great marketing strategy for any business to establish a line of direct communication with the customers.
Conclusion
The perfect choice from the top 10 social media platforms will depend on the nature of your target audience and the kind of line of business. More so, this will also determine which tools will effectively assist you in realizing your marketing goal.